Steve's Blog

My elevator Pitch: https://www.youtube.com/watch?v=4k6xznHsYmo&feature=youtu.be

After talking to a bunch of people following interviewees stood out: Army veteran (Age 23, male) Head of Marketing of a supermarket chain (Age 27, male) Italian restaurant owner (45, male) Lifeguard (21, female) Highschool pupil; 4.0 GPA (17, female) These 5 interviewees are all people of groups where I was sure that the problem of phone addiction was an issue. But it turns out that these interviewees do not agree with me and do not see my product/service being beneficial to them. They fall outside the boundaries of my product/service for the following reasons: They are too disciplined to be addicted to their phones and do not let themselves get distracted by them.  They work/spend most of their times in environments where phone use is regulated and looked down too. They work with people of different generations in which phones have not become such a big part of their lives. They have control over their time and are cautious about their time spent on their phones. ...

The Opportunity: More and more people are becoming obsessed with their cell phones and it is killing focus, productivity, and their overall happiness. Especially high school, college students, and younger people in the workforce are constantly disturbed and distracted by their phones, which also brings them out of flow states (in which people are most productive). A lot of people are noticing that their phone is getting in the way of their day to day activities and makes them procrastinate. I have been researching psychology-related topics and reading books about addictions and I am noticing great parallels to alcohol, drug, and nicotine usage. The product/ service: I will create a step to step guide, in an online course, to help people overcome their cell phone addictions, by giving them examples, tips, tricks (lifehacks), and challenges to overcome procrastination due to smartphones.

Hypothesis about Opportunity: Cell phone addictions prevent students and workers from studying/working as productively as they want to. Cell phones take away focus from students/workers by distracting them and destroying the flow state. Who: College students, high school students, office employees, that have trouble focusing on their work or task that needs to be done, due to distractions from their phone. What: They are unable to easily focus on their work/Assignment and keep losing their flow taste to check their phone. Why: Notifications making sounds or appearing on screen, the phone is next to them, generally not enough self-discipline to resist the phone even if no notification appears. Whenever a task gets hard the easier thing to do is grab the phone and get instant gratification. Interviews: Female high school students: How good are you at keeping your focus when doing an assignment or homework? · I would give myself a 7-10, at some point my attention wonders and I ...

Regulatory trends 1) New York just banned flavored Vapes. Is all of America next? a. I found this after reading my daily newsletter the morning brew and following a couple of links. Also, I have been hearing so much about it I wanted to dig a little deeper. https://www.esquire.com/lifestyle/health/a29067489/which-states-banned-flavored-e-cigarettes-vaping-juuls/ b. Health is an extremely important aspect of our lives and is a necessity for happiness. Vaping is a threat to especially the younger part of the population because it is highly targeted towards them. Even strict regulations, in my opinion, will not solve the issue, because addicts will find their nicotine anywhere, no matter what the age restriction or ban is. The issue will still be around for a while. c. I believe that it is not the teens and the actual consumers of vapes that would be the customer, but the parents. d. The opportunity is relatively difficult to exploit, because getting an addict off his or her “drug”, is ...

2) The Problem/Opportunity Phone Addiction kills productivity and concentration 2) Description of belief  The unmet need is to be independent of one’s cell phone and that it does not interfere with one’s productivity and concentration. Who is in need: Young children, in high school or college students, employees, a great amount of all cell phone users. It is a rather new need because the cell phone has not played such an important role so far, but now most people cannot live with it anymore. What people are doing against this problem at this point: Certain apps allow you to only use utilize chosen apps for certain hours during the day (these hours can be customized). How sure I am that this opportunity exists: 100% 3) Prototypical customer: Students that get distracted by their cell phone, by every single notification. Students that have problems concentrating and have problems studying. Students that are glued to their cell phones are wasting valuable time they co...

#1 Title: Confronting illness - Legal judgments against big pharma aren't enough. Consumers need to change their drug habits Summary: Johnson & Johnson was fined with $572 Million; this does not do too much harm to a company of that size. We are not able to count on regulators and drug companies to protect us. Suggestions to not only focus on lawsuits but also, cure the people and addictions. The Problem: Too much focus on lawsuits against the companies but not enough effort on changing people’s habits and working against addictions. Who : Drug addicts and their family members. Link: https://infoweb-newsbank-com.lp.hscl.ufl.edu/apps/news/document-view?p=WORLDNEWS&t=pubname%3AMIHB%21Miami%2BHerald%252C%2BThe%2B%2528FL%2529/year%3A2019%212019/mody%3A0909%21September%2B09&f=advanced&action=browse&format=text&docref=news/175DDD66D89628B0 #2 Title: Where do the happiest Americans live? Definitely not in Florida, new survey says. Summary:...