9A

After talking to a bunch of people following interviewees stood out:
  1. Army veteran (Age 23, male)
  2. Head of Marketing of a supermarket chain (Age 27, male)
  3. Italian restaurant owner (45, male)
  4. Lifeguard (21, female)
  5. Highschool pupil; 4.0 GPA (17, female)
These 5 interviewees are all people of groups where I was sure that the problem of phone addiction was an issue. But it turns out that these interviewees do not agree with me and do not see my product/service being beneficial to them.
They fall outside the boundaries of my product/service for the following reasons:
  1. They are too disciplined to be addicted to their phones and do not let themselves get distracted by them. 
  2. They work/spend most of their times in environments where phone use is regulated and looked down too.
  3. They work with people of different generations in which phones have not become such a big part of their lives.
  4. They have control over their time and are cautious about their time spent on their phones.

People that are aware of their time spent on phones and have the skills and discipline/habits to stay away from overusing their phones in a nonbeneficial way.
They either work in an environment that does not allow them to procrastinate with endless and useless scrolling through their phones.
It also comes down to the generational aspect whereas when people were born in different generations they grew up using phones differently.
The outsiders do recognize this problem in general, but their need is just not very big, and they do not see themselves as addicted to their phones. They believe they are extremely productive, and they think they are not distractible. People inside the boundaries do see themselves as hooked to their phones and believe that they could be a lot more efficient not being glued to their screens.

Inside the boundary
Outside the boundary
Who is In:
People recognizing their addiction and believing they could be more productive not being glued to their phones
            Who is Not
People that are disciplined enough to control their phone use and see themselves as extremely productive
What the Need Is
A product or service helping unproductive people be more efficient
What the Need Is Not
A product or service helping productive people be more efficient
Why the Need Exists
Because people feel frustrated having their phones distract them from their work and whatever is important
Alternative Explanations
The world is changing and phones help us greatly and we are spending our times wisely scrolling threw feeds and it is fine as long as we are happy.

Comments

  1. Javier ChaconSeptember 29, 2019 at 2:02 PM

    Hello Steve,
    I think you did a nice job interviewing a wide variety of people in order to identify who falls/doesn't fall within your target market. You definitely hit it on the mark when you stated that the people inside the boundary have to recognize that they have a problem with their cell phone use. The cultural differences between people of different ages certainly plays a role in who can identify as having the need for your concept. I look forward to seeing how you advance your concept now that you have properly identified who fits your target market.

    ReplyDelete
  2. Henry BuSeptember 29, 2019 at 8:11 PM


    Good evening Steven,
    The description of each interviewed person was helpful, as it showed how distinct and different each person was. This proves that their opinions come from different backgrounds and that they all have different ways of approaching phone addiction. The people you interviewed all had reasons for why they were not addicted to their phones, meaning that it is possible for people with the addiction to improve and commit to something else more productive. This is thoroughly explained in your chart that explained who is in the boundary, what the need is, and why the need exists. Overall, great job!

    ReplyDelete
  3. Henry FloydSeptember 30, 2019 at 8:10 AM

    Hey Steve,
    I liked how you described each person but I think including notes from each of the interviews would be most helpful because it would show how the different people reacted to the same or similar questions. This is something that Jaylynn did a great job of in her post. One thing I did think you did a great job of is pointing out the generational aspect of the phone issue. I think that phone use will be more of an issue because the younger generations will not know a world without smartphones so letting go of them will be more difficult.

    ReplyDelete

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