Inbound Marketing What was the general theme or argument of the book? In general, the book Inbound Marketing , by Brian Halligan, talks about how to generate leads on the internet. The main topics are SEO, Blogging, Social Media and other tools for building your brand. How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? In class, we have discussed how to start a business successfully but did not dive very deep into marketing strategies and online presence. This book gives you the basics for any business, to create leads online. If you had to design an exercise for this class, based on the book you read, what would that exercise involve? The exercise would involve creating a blog and social media channels for your business. Setting up all accounts and just starting to create content on them. In addition, a bonus to this exercise would be getting in touch with people in the same indus...
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